On Dan Nimer

Abstract

There must have been a time when Dan Nimer was not interested in prices, but obviously that was long ago. He was already well into his favorite subject in 1959, when as manager of budgets and sales forecasting for Zenith Sales Corp. (a division of Zenith Radio) he got his first chance to act on his conviction that pricing offers far more opportunities for managerial ingenuity than most businessmen realize. His move in 1963 to Canteen Corp., which is in the food service business, may seem surprising at first glance but fits in perfectly with another principle in the Nimer canon: that the rules of intelligent pricing, as of intelligent management in general, are sufficiently basic to apply with equal validity to radios and to hot dogs (which is what Canteen sells at Yankee Stadium).

Citation

Kirchner, E. (2012), "On Dan Nimer", Smith, G.E. (Ed.) Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing, Vol. 19), Emerald Group Publishing Limited, Leeds, p. 3. https://doi.org/10.1108/S1069-0964(2012)0000019031