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Situating trust challenges of online trade

Tove Engvall (Faculty of Science, Technology and Media, Sundsvall, Sweden)

Records Management Journal

ISSN: 0956-5698

Article publication date: 2 January 2019

Issue publication date: 7 March 2019

411

Abstract

Purpose

This paper aims to offer an improved understanding of trust challenges in online trade, providing examples of issues that should be addressed for a trustworthy online environment. It also aims to illustrate how records and recordkeeping can contribute in terms of enabling trust and accountability.

Design/methodology/approach

The paper is based on results from a self-ethnographic study of online trade (Engvall, 2017); the results are analyzed further. Kelton, Fleischmann and Wallace’s (2008) model for trust is used to gain a better understanding of the characteristics of the challenges and where they should be addressed.

Findings

This paper recognizes that there are different types of trust challenges at different levels – individual, between clients and businesses and at a societal level – that should be addressed at these levels in different ways.

Originality/value

This paper provides an understanding of trust challenges in the online environment.

Keywords

Citation

Engvall, T. (2019), "Situating trust challenges of online trade", Records Management Journal, Vol. 29 No. 1/2, pp. 272-286. https://doi.org/10.1108/RMJ-07-2018-0019

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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