Practitioner perspectives

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 6 September 2011



Keegan, S. (2011), "Practitioner perspectives", Qualitative Market Research, Vol. 14 No. 4.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Practitioner perspectives

Article Type: Practitioner perspectives From: Qualitative Market Research: An International Journal, Volume 14, Issue 4

Sheila Keegan holds a PhD and is a Chartered Psychologist and Founding Partner of Campbell Keegan Ltd, a business and social research consultancy, working with multi-national, blue chip companies and government departments providing a psychological grounding for understanding people’s motivations, drives, fears and motivations. Sheila is a fellow of the MRS, a regular speaker at MRS, ESOMAR, AQR, BPS conferences and teaches on MRS and AQR research training courses. She has written and presented programmes for BBC Radio 4. She has written for various publications including The Sunday Telegraph, The Times, The Psychologist, Psychologies Magazine and Mensa Magazine. She is a Committee Member and a Newsletter Editor for the British Psychological Society in the “Qualitative Methods in Psychology” Section.

Contact details: Dr Sheila Keegan, Campbell Keegan Ltd Tel.: 020 8742 7435; e-mail:; web sites:;

Sheila KeeganPractitioner Perspectives Editor

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