TY - JOUR AB - VL - 13 IS - 4 SN - 1352-2752 DO - 10.1108/qmr.2010.21613dab.002 UR - https://doi.org/10.1108/qmr.2010.21613dab.002 PY - 2010 Y1 - 2010/01/01 TI - The brand – beyond phenomenology T2 - Qualitative Market Research: An International Journal PB - Emerald Group Publishing Limited Y2 - 2024/04/19 ER -