TY - JOUR AB - VL - 3 IS - 4 SN - 1352-2752 DO - 10.1108/qmr.2000.3.4.215.1 UR - https://doi.org/10.1108/qmr.2000.3.4.215.1 AU - Broderick Anne PY - 2000 Y1 - 2000/01/01 TI - The Oxford Textbook of Marketing T2 - Qualitative Market Research: An International Journal PB - Emerald Group Publishing Limited SP - 215 EP - 218 Y2 - 2024/03/28 ER -