The Oxford Textbook of Marketing

Anne Broderick (De Montfort University)

Qualitative Market Research

ISSN: 1352-2752

Publication date: 1 December 2000

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Citation

Broderick, A. (2000), "The Oxford Textbook of Marketing", Qualitative Market Research, Vol. 3 No. 4, pp. 215-218. https://doi.org/10.1108/qmr.2000.3.4.215.1

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Emerald Group Publishing Limited

Copyright © 2000, MCB UP Limited

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