The soul of business

Abstract

Purpose

The purpose of this paper is to analysis the relationship between business ethics and business activities in the dynamic world. Corporations are increasingly expected to play a stronger role as a collaborator with government and society in finding solutions to future challenges. Money no longer is the only or ultimate outcome of business. Business executives like to see themselves as self-sufficient, societally supportive and leading.

Design/methodology/approach

This paper is a case study.

Findings

Four new core areas need to be understood which are a field’s pillars for a shining business position: truthfulness, simplicity, expanded participation and personal responsibility. In addition, the introduction of guiding key tenets in the educational curriculum of business schools need to be considered.

Originality/value

This study focuses on business ethnics.

Citation

Czinkota, M. (2017), "The soul of business", Qualitative Market Research, Vol. 20 No. 2, pp. 226-229. https://doi.org/10.1108/QMR-01-2017-0018