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Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
New vision and mission for the Electrocoat Association
Article Type: Industry news From: Pigment & Resin Technology, Volume 40, Issue 3
Vision. We are the leading authority dedicated to improving the business of our members in the electrocoat industry.
Mission. Our mission is to drive electrocoat growth by providing access to information, education and networking with industry leaders.
The Electrocoat Association met for a strategic planning session in Lima, OH on November 30 and December 1, 2010. “We took a very focused look at our past, present and future to assess the different needs of our industry and membership,” commented Executive Director Karen McGlothlin. “We have been successful in the past in supporting our membership, but we operate in a different environment today with different needs. We needed to focus on those needs to determine a direction for our organization to continue to support our members and our industry and to meet those needs. We are very excited about our direction and our commitment to the success of our members.”
During the two-day session, the Association’s Board of Directors built on the founding values and directives initially designed for the organization, setting a course for the future with new vision and mission statements. As part of the strategic assessment, the board measured the industry through a timeline of events and trends reviewing the past, looking at the present environment and projecting into the future. The group evaluated opportunities and threats, strengths and weaknesses and performed a stakeholder analysis to determine interests and influences of those involved with the organization.
Out of these activities came the development of the new vision and mission statements backed by strategic initiatives that will get priority attention. The Association will still provide most of the products and services as in the past, but will align them with current technology and provide new offerings as needed. The six top initiatives for the next one to three years are:
to assess our technological needs and procure necessary tools to achieve our vision and mission statements;
to globalize the web site and expand the audience we reach;
to implement social networking tools to encourage the sharing of information among membership and the electrocoating community;
to incorporate online technology (webinars, live meetings, etc.) into our educational and promotional offerings;
to communicate the value of membership to members and those interested in the electrocoating industry; and
to develop and strengthen alliances that can benefit membership and the electrocoating industry.
“We are moving forward into the future and have a renewed commitment to our members to provide products and services that will improve their business.” states McGlothlin. “We welcome any member suggestions, contributions or volunteers to support these tasks.”