(2008), "Du Pont and Sniezka signed a trademark licensing agreement", Pigment & Resin Technology, Vol. 37 No. 4. https://doi.org/10.1108/prt.2008.12937dab.013
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Copyright © 2008, Emerald Group Publishing Limited
Du Pont and Sniezka signed a trademark licensing agreement
Article Type: Industry news From: Pigment & Resin Technology, Volume 37, Issue 4
Du Pont and Polish coatings and paints manufacturer Sniezka S.A. signed a trademark licensing agreement to use the Du Pont “Teflon” brand. Sniezka will apply Du Pont’s surface protector to a range of paints, enamels and wood products, with a targeted market introduction in March. “Through our cooperation with Du Pont, we will offer our customers coatings based on this worldwide recognized technology, giving us a substantial competitive advantage,” said Piotr Mikrut, CEO of Sniezka. “Cooperation with a leading company like Sniezka, which has large growth potential in markets in Eastern and Central Europe, represents a key next step for our business,” said Jim Forte, Global Brand & Intellectual Property Licensing Manager, Du Pont Titanium Technologies. Sniezka is the third producer in Central Europe to use the Du Pont “Teflon” brand in its coatings lines (after Fabryo in Romania and Megachim in Bulgaria).