Pigment & Resin Technology

ISSN: 0369-9420

Article publication date: 21 March 2008



(2008), "Training", Pigment & Resin Technology, Vol. 37 No. 2.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited


Article Type: Conferences, training and publications From: Pigment

Market research in the coatings industry

Dates and times: 22 April 2008 and 23 September 2008

The workshop runs from 9.30 a.m. to approximately 4.30 p.m.


This leading edge one-day workshop provides an introduction to “business to business” MR, with special emphasis on the coatings industry. Good information and data underpins all business decisions and should be an integral part of company activity at all levels. MR can be vital in understanding how to provide a competitive edge and enable a company to optimise its market positioning and offering, essential in the highly competitive coatings industry. The workshop will give participants a clear understanding of MR as well as the practical skills and tools to carry out systematic MR and to set up a MR network. The workshop will also show how to use the PRA's unique market leading sources and capabilities, to gather public domain information specifically for Coatings MR use. Participants will gain an understanding of a range of topics including: sources of information, types of MR, interviewing strategies selection and management of external consultants, competitor analysis, data analysis and presentation. At the end of the workshop, each participant will be provided with a simple audit checklist to allow a preliminary assessment of the status of MR in their job and company. The course fee provides for some access to the course presenters to consider the implications of the audit.

Who should attend

This workshop is designed for marketing and sales personnel, analysts, insight and knowledge managers, business unit managers, senior R&D leaders and strategic planners, in the coatings and related markets.

Tutor: Dr Robert G. Milner Consultant, Marketing and Management

Rob Milner has more than 30 years experience of the chemical industry and has a proven record as a business consultant and strategic planner.


PRA, Hampton, Middlesex, UK.

Course Prices: £385 PRA Members £450 Standard.

Prices are per delegate and include VAT, all course materials, tea, coffee and a light lunch. Prices do not include accommodation.

Paint technology

Dates and Times: 11-14 February 2008, 12-15 May 2008, 20-23 October 2008, 1-4 December 2008

The course runs from 9.30 a.m. to approximately 5.00 p.m. on the first three days and from 9.30 a.m. to approximately 4.00 p.m. on the final day.


This intensive four-day course seeks to provide a firm foundation in the technology of organic surface coatings.

The course contains an overview of the raw materials used in surface coatings and their contribution to the final properties of the coatings.

Several changes have been made to the traditional course.

A new section on additives introduces the main features of additives and considers their classification and function. A distinction is made between additives which:

  • are necessary to realise inherent properties (e.g. pigment disperser, drier or curing agent);

  • confer an additional desirable property (e.g. rheology modifier and biocide); and

  • overcome an undesirable effect (e.g. antifoam and anti flooding).

    Key questions are addressed:

  • What to add?

  • How much to add?

  • When and how to add it?

The sections on pigments and high solids have been revised. The study of the coatings systems emphasises the changes taking place in modern technology.


To gain maximum benefit from this course, it is helpful if students have a knowledge of chemistry to university entrance standard.


This course is taught by a team comprising members of PRA's research and technical departments and external consultants from the coatings industry.

Venue: PRA, Hampton, Middlesex, UK.

Course Prices: £1,165 PRA Members, £1,360 Standard.

Prices are per delegate and include VAT, all course materials, tea, coffee and a light lunch. Prices do not include accommodation.


To book your place or for more information please contact: Tel: +44 20 8487 0800, or Fax: +44 20 8487 0801.

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