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Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Article Type: Conferences, training and publications From: Pigment
Rohm and Haas participate at CHINACOAT 2007
Rohm and Haas participated in the CHINACOAT 2007 show in Shanghai, from November 21 through 23. The company featured its latest technologies, including those specifically designed to meet the needs of this fast-growing, important market. These included new paint binders, elastomeric wall coatings, and rheology modifiers. On November 22, Rohm and Haas and Du Pont hosted the “2007 Forum on Coatings” at the Shanghai Renaissance hotel in Pudong. During this session, Rohm and Haas delivered a speech recapping its latest technologies and products. Rohm and Haas's booth at the show used a theme that described the end-use characteristics these technologies bring to customers' products: “professional, care, comfort and protection”. The advanced technologies to be showcased at the exhibit included: next generation paint emulsion binders: Primal TM DC-418 is based on new chemistry that enables significantly better interaction between the polymers and inorganic particles. This not only improves the overall properties of the paints, but leads to improved performance and cost benefits for paint manufacturers. Technology for elastomeric wall coatings: Rohm and Haas also introduced two new products to Elastinee series at this show, i.e. Elastinee 3828 and Elastinee 3808. The new elastomeric acrylic copolymers were specifically developed at the company's state-of-art research center in Shanghai. This cost-effective, high- performance product can be used in a wide range of cement-and non-cement based water-protective barrier coatings that have low-environmental impact (low odor and low VOC). Dispersant: Orotane 963 is a new dispersant introduced by Rohm and Haas to the China market that can be used in a wide range of waterborne architectural coatings. This innovative product provides improved early water resistance, which helps prevent the paint film from showing discoloration and water marks. This is especially important if the freshly painted surface is exposed to rain before it is fully cured. Additional advantages include paint color acceptance and washability, and cost savings since Orotane 963 dispersant exhibits excellent pigment dispersing capability. Rheology modifiers: Acrysole AP-10 and AP-50 replace HEC with higher efficiency to reduce the formulation cost and provide better flow, scrub resistance and spatter resistance. Bruce Hoechner, vice president and general manager for the company's paint and coatings materials business in Asia Pacific, stated, “We are proud to showcase our new technologies and new products here at CHINACOAT. It demonstrates our commitment to bring China tailor-made, environmentally advanced, cost-effective coatings solutions to our customers' doorsteps. We are also pleased to be able to demonstrate the capabilities of our research center in Shanghai (CRDC) to increasing meet local clients' requirements. As a result, we believe the China coatings industry has ever more confidence in Rohm and Haas's ability to meet their needs.”
A highly successful Italian edition
Paris, 27 November 2007 Eurocoat, Southern Europe and North Africa's No. 1 coating show, was held in Genoa, Italy, and closed its doors on 8 November.
Eurocoat 2007 was a resounding success, bringing together 385 brands and 6,550 visitors. The show had a resolutely international flavour, with 35 per cent of visitors coming from 77 foreign countries!
Didier ROGER (E-T-A-I*), Eurocoat's Director, was very pleased with the quality of the show and the excellent pro-business atmosphere at the stands: “We thank all the exhibitors for showing their loyalty to the Eurocoat show and congratulate them for the quality of their stands, which illustrated their ever-growing creativity. A big thank you also to the many visitors who, along the different aisles, were able to gather information, meet their suppliers and find new ones.”
And well done to our Italian friends for the success and flawless organisation of the convention, which placed great emphasis on colour.
We also pay tribute to Ms Olga BOTTARO, President of the UATCM, for her precious help in organising Eurocoat 2007.
We were all impressed with the high quality of the conferences at the Convention and the “EUROCLIP” sessions.
385 companies represented;
10,000m2 of exhibition space;
1,400 convention participants;
65 per cent Italian visitors;
35 per cent foreign visitors; and
77 countries represented (visitors).
Breakdown of exhibitors by business:
50 per cent raw materials;
20 per cent machines and processes for the manufacture of paint;
15 per cent laboratory equipment;
12 per cent colorimetry equipment;
2 per cent packing and packaging; and
1 per cent press and trade associations.
The next edition of Eurocoat will be held in Lyon, France, from 30 September to 2 October 2008. For all information about Eurocoat, visit: www.eurocoat-expo.com
*About ETAI: www.groupe-etai.com
The ETAI Group specialises in PR products (press shows business meetings conventions databases) for professionals and has strong ties with the automotive, distribution and industrial processes sectors. The ETAI Group also has a presence in the trade PR sector, through some 30 press publications and around 30 events on a human scale, both in France and abroad. ETAI is the 4th largest trade information and PR group in France and is headed by Christophe CZAJKA. It employs 450 staff in Europe and generates an annual turnover of e60 million.