California Paints exterior paint gets top ranking by Consumer magazine

Pigment & Resin Technology

ISSN: 0369-9420

Publication date: 1 October 2004

Citation

(2004), "California Paints exterior paint gets top ranking by Consumer magazine", Pigment & Resin Technology, Vol. 33 No. 5. https://doi.org/10.1108/prt.2004.12933eab.035

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited


California Paints exterior paint gets top ranking by Consumer magazine

California Paints exterior paint gets top ranking by Consumer magazine

California Paints’ “Fres∼Coat” Velvet Flat House Paint earned the top ranking among exterior paint for 2004 by Consumer Reports magazine. Also scoring high rankings for exterior paint performance were Pratt & Lambert’s “Accolade” eggshell paint and Glidden’s “Endurance” semigloss paint.

Consumer Reports published performance results for premium paints and stains in its June edition. Among the stains evaluated, the top scores were posted by PPG’s Olympic Premium 596XX, Sherwin-Williams’ Woodscapes Solid A15 and Behr Plus 10. The rankings were based on the results under accelerated outdoor weathering, with evaluations for mildew resistance, color change and dirt-pickup resistance. The magazine said the testing was roughly equivalent to 9 years of actual outdoor exposure.

In a summary of its evaluations, Consumer Reports said paints generally showed better results than the stains over the course of the testing. It was recommended that consumers “buy the best. You’ll get the best results from each maker’s top-of-the-line paint.” Opaque stains were recommended due to superior protection and performance. It was noted that water-based latex stains offer ease of clean-up with water, although “one exception is Behr Plus 10, an alkyd stain that cleans up with water,” the report said. California Paints, based in Andover, MA, said test results for its Fres∼Coat flat were “excellent” in all categories. Dave Lohr, President of the California Paints division of California Products Corp., said the company views the results as “an extremely important resource for consumers.” He said the ranking “proves that our effort to produce the highest-quality and latest advancements in paint is second to none.”