Citation
(2004), "BASF Coatings de México wins Volkswagen Group Award 2004", Pigment & Resin Technology, Vol. 33 No. 5. https://doi.org/10.1108/prt.2004.12933eab.034
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
BASF Coatings de México wins Volkswagen Group Award 2004
BASF Coatings de México wins “Volkswagen Group Award 2004”
BASF Coatings de México was honored with the “Volkswagen Group Award 2004” for suppliers in the NAFTA region for its outstanding performance in business development, innovation and flexibility to support new projects at Volkswagen de México in Puebla.
The award ceremony took place in Puebla, Mexico. Peter A. Fischer, Managing Director of BASF Coatings de México received the award from Francisco García Sanz, Board Member of the VW Group and Reinhard Jung, Head of the Board of Volkswagen de México.
“This important award is a clear recognition of the development of our partnership with Volkswagen de México and to our continuous commitment to provide intelligent business solutions to Volkswagen de México. It also reflects our excellent global collaboration to ensure VW success in Mexico”, said Peter Fischer.
“Successful introduction of waterborne technology in 2001, the implementation of the system supply in record time this year and consistently high quality and supply accuracy were decisive factors to win this recognition,” commented Emilio Haas, BASF Account Manager for Volkswagen de México.
In México, BASF Coatings and Volkswagen can look back on a long-standing partnership. Even the precursor of the New Beetle, the old Volkswagen Beetle, was painted with products supplied by BASF Coatings de México.
Today, VW produces the models like the Jetta A4 for the North American market and the New Beetle for the global market. As for the New Beetle and its Cabrio version, the Puebla site is the single point of manufacturing in the VW Group. Volkswagend e México is planning the introduction of additional new models in the future.