(2004), "Glasurit refinish coatings for Mercedes-Benz in eastern China BASF coatings and eastern Star sign exclusive contract", Pigment & Resin Technology, Vol. 33 No. 2. https://doi.org/10.1108/prt.2004.12933bab.014Download as .RIS
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Glasurit refinish coatings for Mercedes-Benz in eastern China BASF coatings and eastern Star sign exclusive contract
Glasurit refinish coatings for Mercedes- Benz in eastern China BASF coatings and eastern Star sign exclusive contract
BASF Coatings and Shanghai Eastern Star Automobile Trading Co., Ltd. The sales and after-sales service partner of Mercedes-Benz China Ltd for automotive refinish in eastern China – will expand their partnership (Plate 2).
Vincent Lew, Managing Director of Shanghai Eastern Star, and Hans-Juergen Becker, General Manager of BASF Coatings International Trade (Shanghai) Co., Ltd, have recently signed an exclusive 5-year supply contract. According to the agreement, all Mercedes-Benz after-sales service stations of the eastern China distribution-network of Eastern Star will exclusively use Glasurit, a BASF Coatings brand for automotive refinish.
Effective from the start of 2004, Glasurit Automotive Refinish Coatings and Glasurit mixing systems will ensure immaculate repairs of Mercedes cars in eastern China. “With its strong brand Glasurit, BASF Coatings offers an attractive package. We take advantage of the outstanding quality and excellent service at a fair price,” explains Vincent Lew.
Hans-Juergen Becker comments: “For BASF Coatings, the exclusive contract with Eastern Star is an important step to support Mercedes- Benz China and to expand our role as a strong partner for the automotive industry in the growth regions.”
Under the Glasurit brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. Glasurit Automotive Refinish is approved by most of the leading car manufacturers for aftermarket repair worldwide and chosen by them for its colour expertise.