London residential research merges with EGi

Property Management

ISSN: 0263-7472

Article publication date: 1 May 2000



(2000), "London residential research merges with EGi", Property Management, Vol. 18 No. 2.



Emerald Group Publishing Limited

Copyright © 2000, MCB UP Limited

London residential research merges with EGi

London Residential Research (LRR) has merged with the London Office Database, part of Estates Gazette Interactive (EGi), the leading online property information service.

This ground-breaking merger creates the most comprehensive commercial and residential property development database for London, combining traditional research expertise with state of the art Internet delivery.

The logic of the merger is very simple. London is no longer partitioned into separate office and residential districts. Commercial and residential uses and developments now exist side by side, compete for land, and even exist in the same building.

Property investors, developers and all their advisers need to understand the dynamics and pricing affecting offices, residential and hotels throughout London. The merged service will do just that.

London Residential Research was set up in 1995 to fill a huge gap in information services on London property. LRR has grown rapidly to the point where its seminars to launch its annual survey now attract over 400 delegates.

Estates Gazette Interactive was launched in June 1996 and is part of the Estates Gazette, the UK's leading magazine covering the real estate market.

EGi is an award-winning Internet service providing an extensive range of news and information services to over 3,500 property professionals. Its London Office Database contains information on every single office building in the central London area. This includes details of all office occupiers, often with tenancy details, as well as comprehensive ownership, development, rental and investment information.

EGI's information services director Mary Moody explained:

Combining the two companies is a natural and pioneering development which will create a powerful research and information resource. Most important of all it will bring an enhanced service and greater business benefits to the customers of both companies. The services we provide are entirely complementary and the merging of these two highly experienced property research teams will enable us to provide an unrivalled information and data service on developments throughout London.

Geoff Marsh, founder and managing director of London Residential Research, added:

This merger allows us to do what we do best, which is to concentrate on added value information on development in London. In my new role as research director of the combined LOD and LRR teams I will be expanding and driving the business forward. After 15 years in this business, I can now say "we do London".

Sir Idris Pearce, chairman of London Residential Research, commented that:

... the merged service will set new standards of property, planning and development information which will be of immense benefit to Government and all the various agencies and partnerships involved in the increasingly complex process of development, as well as the private sector.

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