Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Article Type: Food facts From: Nutrition & Food Science, Volume 42, Issue 1
Two-thirds of consumers think it is important that the calorie content of food is provided when they are eating out, but many major national chains are failing to deliver, says Which? 37 companies have agreed to voluntarily provide calorie information in-store as part of the Government’s Public Health Responsibility Deal. The major chains taking this positive step to display calorie information are Prêt à Manger, Starbucks, McDonald’s, Burger King, Harvester, KFC and Pizza Hut, meanwhile their competitors Subway, Pizza Express, Domino’s Pizza, Nando’s, Caffè Nero and Costa still have not signed up. Which? Research has found just how important it is that people can see how many calories they are eating and are able to compare products, as the nutritional value of foods is often surprising:
A Burger King Whopper has around a third more calories than a McDonald’s Big Mac.
A Starbucks “skinny” lemon and poppy seed iced muffin contains more calories than its standard apple and cinnamon muffin.
A slice of carrot cake from Costa has more calories than a chocolate custard Krispy Kreme doughnut.
Opting for a 7 oz fillet steak rather than a 10 oz rib eye steak at Harvester would save an incredible 700 calories.
A regular Pan Margherita pizza from Pizza Hut has 1,128 calories, while a Pizza Express Classic Margherita contains 674 calories.
The provision of calorie information for chain restaurants with 20 or more locations across the country has now been made law in the USA. Recent evidence from New York, where calorie information was first displayed, shows several major chains saw significant reductions in the average calorie content per purchase:
Which? Conducted an online survey of 1,009 members of the GB public, weighted to be representative of the GB population in mid-June 2011. Of people, 67 percent who eat out agreed that it was important that information about calorie content is provided in chain restaurants.
A full list of companies that have agreed to voluntarily provide calorie information in-store as part of the Public Health Responsibility Deal can be found here: http://responsibilitydeal.dh.gov.uk/f1-calorie-labelling
For more information visit: www.which.co.uk/foodcampaigns