Free from range

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 1 November 2011

Citation

(2011), "Free from range", Nutrition & Food Science, Vol. 41 No. 6. https://doi.org/10.1108/nfs.2011.01741faa.020

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited


Free from range

Article Type: Food facts From: Nutrition & Food Science, Volume 41, Issue 6

An ingredients company specialising in naturally wheat and gluten-free products has re-launched its popular dough ball and pizza base home-baking kits with new look packaging as part of a major campaign to gain a larger slice of the gluten-free market. Brazilian Flavours’ Isabel’s Naturally Free From brand has been redesigned to reflect the company’s new positioning within the competitive “free from” sector. The modern, fresh packaging and a striking new logo have been created to clearly highlight the nutritional benefits of the products and aim to target consumers wanting better, more natural gluten-free solutions.

Inspired by the native root flours of Brazil, Isabel’s Naturally Free From range is revolutionising the wheat and gluten-free market, offering coeliacs convenient, home-bake products that are quick and easy to use, healthy and taste as good as the real thing.

With no cure for wheat intolerances, life without bread or pizza can be difficult and finding a match for traditional dough textures and flavours can be even tougher, but the unique blend of gluten-free flours developed by Bradford-based Brazilian Flavours has provided a delicious alternative for the 600,000 sufferers in the UK (www.isabelsfreefrom.co.uk).