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Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
Article Type: Food facts From: Nutrition & Food Science, Volume 41, Issue 6
Provexis plc is developing a naturally derived product that can help tackle cardiovascular inflammation. The company has identified that isothiocyanates contained in certain cruciferous vegetables such as broccoli, mustard seeds and water cress have a positive effect on heart health. The UK-based company has developed novel intellectual property around four extracts, for which it has filed global patents. Preliminary clinical trials are now underway at the Institute of Food Research in Norwich to establish effective dosage of the extract. Formulation will then be refined ahead of human trials planned as part of a cardiovascular inflammation study next year.
Heart health awareness among consumers has increased significantly, with product launches nearly tripling over the past five years. The more specialised medical foods market, however, is currently underdeveloped.