Rising cost of food

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 1 November 2011



(2011), "Rising cost of food", Nutrition & Food Science, Vol. 41 No. 6. https://doi.org/10.1108/nfs.2011.01741faa.003



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Rising cost of food

Article Type: Food facts From: Nutrition & Food Science, Volume 41, Issue 6

Rising food prices are forcing UK consumers to make changes to their shopping habits, says Which? A new national survey from the consumer champion found that 84 percent of people are worried about the rising cost of food – and yet, as figures reveal that the rate of inflation has fallen slightly, food prices continue to climb. Nine in 103 people have noticed an increase in food prices over the last year, and a third told Which? They had already reduced their spending on groceries this year. About 39 percent are now using discount supermarkets more than they had previously.

People have also changed which foods they are buying to cope with higher food prices, switching to cheaper brands, bigger “value” packs and more economy supermarket own brands. Shoppers are also putting less organic food in their baskets, with 38 percent now less likely to buy organic meat, and 43 percent cutting back on organic fruit and vegetables.

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