Crisps with 90% less salt

Citation

(2011), "Crisps with 90% less salt", Nutrition & Food Science, Vol. 41 No. 5. https://doi.org/10.1108/nfs.2011.01741eaa.012

Crisps with 90% less salt

Article Type: Food facts From: Nutrition & Food Science, Volume 41, Issue 5

Most adults have too much salt in their diets, 26 million of us to be exact, and 75% of our salt intake comes from the food that we buy.

Seabrook Crisps, has now discovered a way to make a range of fully-flavoured crisps, without adding one single grain of salt, aptly named, Goodbye salt, Hello flavour.

This is great news for British crisp lovers – where the crisp market is worth more than £1 billion – as more than half of all adults are considered to be health-conscious snackers. The Food Standards Agency recently set a target of reducing daily salt intake of an adult to 6g by 2012, that an emphasis of healthy eating has been placed on salt intake levels.