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Emerald Group Publishing Limited
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Food, drink and agricultural excellence in marketing awards
Article Type: Food facts From: Nutrition & Food Science, Volume 40, Issue 3.
Peter Kendall, the current President of the National Farmers Union, announced The Chartered Institute of Marketing's Food, Drink and Agricultural Group “Excellence in Marketing” awards at London's House of Commons. Recognising the outstanding marketing of agricultural, food and drink products, the awards were the highlight of the sixth Annual President's Dinner held by The Chartered Institute of Marketing's US Food & Drug Administration group.
The award winner was the Scottish-based company, Donald Russell Limited who have developed a highly successful business in the on-line marketing of a range of high-quality meat and seafood products. The award is given to those organisations which are felt to have excelled in marketing over a period of time and are judged against a range of criteria, including the ability to operate in an effective and innovative manner, across a number of different supply chains and in the face of strong international competition.