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Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
North West health
Article Type: Food facts From: Nutrition & Food Science, Volume 40, Issue 3.
North West health campaigners Our Life today welcomed new government measures to tackle irresponsible and excessive alcohol promotions and alcohol-related crime and disorder. The measures announced, part of a new mandatory code for alcohol retailers, follow a government-backed national consultation which received more than 7,000 responses from the public, industry, voluntary organisations, police and local authorities. The measures include:
banning irresponsible drinks promotions;
banning pouring drinks directly into the mouths of customers;
ensuring free tap water for customers;
ensuring all those who sell alcohol have an age verification policy in place requiring them ask anyone who looks under 18 for identification; and
ensuring that all on-trade premises offer small measures of beers, wine and spirits to customers.