"Fruiteases" warms up the hot beverages market

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 23 May 2008

Citation

(2008), ""Fruiteases" warms up the hot beverages market", Nutrition & Food Science, Vol. 38 No. 3. https://doi.org/10.1108/nfs.2008.01738cab.043

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited


"Fruiteases" warms up the hot beverages market

Article Type: Food Facts From: Nutrition & Food Science, Volume 38, Issue 3.

Hot on the heels of its successful UK launch of the ground-breaking "Ice and Fruit" cubes, the fruit drinks company Frecco has now set its sights on the hot drinks market with the arrival of "Fruitease", a unique range of fruit teas, distributed by Ultim8 food and drink service. The arrival of Frecco "Fruitease" delivers a totally new drinking experience and creates a new category in the growing hot beverage market. Aimed at young upmarket consumers who have bought into fruit and herbal drinks as a way to detox, relax and energise the body, this new range will provide consumers with more of the daily vitamin and mineral intake required for a healthy life. Research has shown that consumers are happy to spend more for premium and indulgent alternatives to the normal range of hot beverages. The new Frecco "Fruitease" range is unique and offers instant hot and healthy beverages with real fruit. The drinks are 100 per cent natural, contain no sugar and are 100 per cent caffeine free.