Sirane set for major US expansion

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 28 March 2008



(2008), "Sirane set for major US expansion", Nutrition & Food Science, Vol. 38 No. 2.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

Sirane set for major US expansion

Article Type: Food facts From: Nutrition

The UK's premier packaging solutions company, Sirane Ltd, has returned from a successful presence at the worldwide Food Expo 2007 held in Chicago, USA, 24-27 October. In the same week the Telford-based manufacturer also played its part in the Westminster Food and Nutrition Forum, held at the House of Commons on Monday 24 October. Simon Balderson, Sirane director says that "it is important for our business to be active in commercial fields and in the increasingly important arenas of information and opinion on packaging. It was pleasing and useful to be invited to Westminster on these topics and we hope that Sirane's advances in environmental and smart packaging are also advancing the understanding and science of food science and nutrition generally". Balderson notes that the US market was very receptive and positive to Sirane's ovenable absorbent pads, rotisserie liners and absorbent cook-in bags. "None of these products exist in the US", he says, "despite the fact that consumer behaviour and eating patterns make them ideal products for this market".

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