Food fads news copy

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 28 March 2008



(2008), "Food fads news copy", Nutrition & Food Science, Vol. 38 No. 2.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

Food fads news copy

Article Type: Food facts From: Nutrition

Three million Brits are suffering from "imaginary" food intolerances, it has been revealed. A study by a food diagnostic company discovered that many hypochondriacs have changed their diet after carrying out self diagnosis on the internet. And incredibly one in 50 reckon they only noticed the condition when a friend had similar symptoms.

The research, which was carried out by to mark food tolerance week, also revealed 39 per cent of people think it is trendy to declare themselves food intolerant. Almost 12 million claim to be food intolerant but less than a quarter of those have had it medically diagnosed. A spokesman for said: "Food intolerances are on the increase but it's worrying to think that many sufferers have never actually been tested or diagnosed". "There is a surprisingly diverse range of foods which people are now intolerant to".

Nutrition expert Patrick Holford says that people spend decades suffering unnecessarily from hidden food intolerances because most doctors are not aware of the symptoms than can be caused, and cured, by avoiding unidentified food intolerances. "Food intolerance symptoms aren't as severe as food allergies; so many people might not want to worry their doctor about them and will just blame it on the busy, hectic lifestyles we lead".

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