New report highlights functional food failures

Citation

(2007), "New report highlights functional food failures", Nutrition & Food Science, Vol. 37 No. 6. https://doi.org/10.1108/nfs.2007.01737fab.009

New report highlights functional food failures

New report highlights functional food failures

In a recent ground-breaking report, Julian Mellentin draws on the lessons gleaned from functional food failures. The unique study examines brands that have either been withdrawn from the market or did not perform as well as expected. Ingredients that have fallen foul of the market or achieved only ultra niche sales are also scrutinised.

The functional foods market is a highly complex one. Success with a new product or ingredient in this harsh and demanding industry is rare. In fact, failure is far more common than success and most products sell on a niche basis with few graduating into the mass market.

For further information visit: www.new-nutrition.com/FailFuncFood07.asp