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The first World School Milk Day was held in 2000 and it has since become an annual event, promoted actively by the Food and Agriculture Organisation (FAO) of the United Nations.
Everyone is free to choose how to celebrate World School Milk Day. Celebrations can be at any level – from national or regional events to individual schools. Some countries have started in a small way and have organised bigger celebrations with each passing year. Big or small, all have a common goal: to draw attention to school milk and thereby promote its consumption.
What kinds of celebrations are held? In almost all countries, free milk is distributed to children in schools. Other activities include sporting events, distribution of educational and promotional material and celebrity visits to schools. In Costa Rica, for example, over a thousand children welcomed Olympic champion Sylvia Poll, who took part in a school sports day.
Often, dairy companies act as sponsors of the Day and provide not only free milk but also promotional material such as tee shirts, caps, pens and rulers for the children. Posters, booklets and games are also produced for use by teachers in the classroom.
If your country, region, area or school is interested in celebrating World School Milk Day, please contact: firstname.lastname@example.org