The fat of the brand

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 1 December 2004



(2004), "The fat of the brand", Nutrition & Food Science, Vol. 34 No. 6.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

The fat of the brand

This is the sixth in a series of eight Hill & Knowlton/spiked seminars taking place throughout 2004, on the third Thursday of every month, under the heading “Facing the future: are we too risk averse?”.

One of these seminars, “The fat of the brand”, was held at 7pm, Thursday 15 July 2004, Hill & Knowlton, 20 Soho Square, London W1A 1PR.

As many as one in six 15-year-olds in the UK is reportedly clinically obese, leading to fears about ill-health and chronic diseases.

According to one report, three-quarters of food products advertised to pre-school children are high in calories and low in nutrition, and there have been calls to ban such advertising. Are we really experiencing an epidemic of obesity? If so, who is to blame?

Speakers included:

  • David HaslamVice-chair, National Obesity Forum

  • Peter MarshDirector, Social Issues Research Centre.

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