Citation
(2000), "Databank. Cranberry squashes for adults", Nutrition & Food Science, Vol. 30 No. 5. https://doi.org/10.1108/nfs.2000.01730eaf.011
Publisher
:Emerald Group Publishing Limited
Copyright © 2000, MCB UP Limited
Databank. Cranberry squashes for adults
Databank
Cranberry squashes for adults
Ocean Spray Cordials have introduced three new squashes to appeal to adult tastes. They are cranberry, cranberry and orange and cranberry and blackcurrant. Each contains 50 per cent pure juice and retails at £1.99 for 750ml. Research shows that growth within the UK fruit squash market is increasingly driven by high juice premium products with new and innovative flavours. While more than 60 per cent of squashes are consumed in the home by children there is a growing consumption of premium cordials by adults.