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Developing New Services: Incorporating the Voice of the Customer into Strategic Service Development

K. Narasimhan (Learning and Teaching Fellow, Bolton Institute, Bolton, UK)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 October 2004

Citation

Narasimhan, K. (2004), "Developing New Services: Incorporating the Voice of the Customer into Strategic Service Development", Managing Service Quality: An International Journal, Vol. 14 No. 5, pp. 437-437. https://doi.org/10.1108/msq.2004.14.5.437.2

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited