Services Marketing: Integrating Customer Focus Across the Firm
K. Narasimhan
(Learning and Teaching Fellow, Bolton Institute, Bolton, UK)
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 October 2004
Citation
Narasimhan, K. (2004), "Services Marketing: Integrating Customer Focus Across the Firm", Managing Service Quality: An International Journal, Vol. 14 No. 5, pp. 436-437. https://doi.org/10.1108/msq.2004.14.5.436.1
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited