To read the full version of this content please select one of the options below:

Services Marketing: Integrating Customer Focus Across the Firm

K. Narasimhan (Learning and Teaching Fellow, Bolton Institute, Bolton, UK)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 October 2004

Citation

Narasimhan, K. (2004), "Services Marketing: Integrating Customer Focus Across the Firm", Managing Service Quality: An International Journal, Vol. 14 No. 5, pp. 436-437. https://doi.org/10.1108/msq.2004.14.5.436.1

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited