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2012 Awards for Excellence
Article Type: 2012 Awards for Excellence From: Management Research Review, Volume 36, Issue 1
The following article was selected for this year's Outstanding Paper Award for Management Research Review
“New venture strategies and performance in a catching-up economy: Identifying a strategic typology and trajectory through case studies”
Ioanna Deligianni and Irini VoudourisDepartment of Management Science and Technology, Athens University of Economics and Business, Athens, Greece
Purpose – The purpose of this paper is to explore both the strategy types and strategic growth trajectories of new ventures and examine the relationship between these trajectories and new venture performance.
Design/methodology/approach – The paper uses evidence from six case studies of Greek high technology new ventures over a lengthy time frame. The longitudinal research design of the study allowed for the complexities of the growth phenomenon to be captured in an effective and efficient manner.
Findings – Based on an integrative three-dimensional framework of new venture strategies, four strategy types are identified. At a static level, evidence suggests that the more strategic dimensions are emphasised in a venture strategy, the more balanced the venture's strategic position and thus, the higher its performance. With respect to the venture's dynamic trajectories, among all possible alternatives, it was found that two are the most successful. The first secures growth through focusing first on a specific innovative product/service in the domestic market and then expanding in the global market. The second secures growth through focusing first on a specific innovative product/service in the global market and then expanding the venture product scope.
Research limitations/implications – The findings imply that the product and geographic dimensions of new venture strategies are the main performance differentiators, while the innovativeness dimension is a sine qua non of new ventures growth and performance. Implications for theory, business practice and policy making are discussed.
Originality/value – The paper contributes to knowledge in the area of new venture growth by developing a strategic typology in a catching-up economy, where little research can be found.
Keywords Greece, New venture strategies, Organizational performance, Strategic trajectories
This article originally appeared in Volume 34 Number 7, 2011, Management Research Review
The following articles were selected for this year's Highly Commended Award
“Managerial cognition as bases of innovation in organization”
This article originally appeared in Volume 34 Number 5, 2011, Management Research Review
“Building sustainability in logistics operations: a research agenda”
Asoke Dey, Paul LaGuardia and Mahesh Srinivasan
This article originally appeared in Volume 34 Number 11, 2011, Management Research Review
“Supply chain vs supply chain competition: a niche-based approach”
This article originally appeared in Volume 34 Number 10, 2011, Management Research Review
Daniela P. BlettnerUniversity of Southern Mississippi, USA