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2011 Awards for Excellence
Article Type: 2011 Awards for Excellence From: Marketing Intelligence & Planning, Volume 30, Issue 1
The following article was selected for this year's Outstanding Paper Award for Marketing Intelligence & Planning
"Development of a scale measuring destination image''
Kevin K. ByonDepartment of Kinesiology, University of Georgia, Athens, Georgia, USAJames J. ZhangDepartment of Tourism, Recreation and Sport Management, College of Health and Human Performance, University of Florida, Gainesville, Florida, USA
Purpose - The purpose of this paper is to develop the scale of destination image (SDI) to assess destination image affecting the consumption associated with tourism.Design/methodology/approach - The scale was developed through four steps: review of literature, formulation of a preliminary scale, confirmatory factor analysis (CFA), and examination of predictive validity by a structural equation modeling (SEM) analysis. The preliminary scale consisted of 32 items. Employing a systematic sampling method, a total of 199 research participants responded to a mail survey.Findings - In the CFA with maximum likelihood estimation, four factors with 18 pertinent items are retained. This four-factor model displays good fit to the data, preliminary construct validity, and high reliability. The SEM analysis reveals that the SDI is found to be positively predictive of tourism behavioral intentions.Originality/value - This paper develops an original multi-dimensional 18-item scale measuring destination image from the perspective of tourists, which can provide academicians and practitioners with a reliable and valid analytical tool to assess destination image.
Keywords Performance measures, Measurement, testing and instruments, Tourism, Travel
This article originally appeared in Volume 28 Number 4, 2010, pp. 508-32, Marketing Intelligence & Planning
The following articles were selected for this year's Highly Commended Award
"Factors contributing to rural consumers' inshopping behavior: effects of institutional environment and social capital''
Jiyoung KimLeslie Stoel
This article originally appeared in Volume 28 Number 1, 2010, Marketing Intelligence & Planning
"The role of the stakeholder perspective in measuring corporate reputation''
Petya Puncheva-MichelottiMarco Michelotti
This article originally appeared in Volume 28 Number 3, 2010, Marketing Intelligence & Planning
"Customer relationship oriented marketing practices in SMEs''
Helen ReijonenTommi Laukkanen
This article originally appeared in Volume 28 Number 2, 2010, Marketing Intelligence & Planning