TY  - JOUR
AB  - 
VL  - 28
IS  - 2
SN  - 0263-4503
DO  - 10.1108/mip.2010.02028baa.001
UR  - https://doi.org/10.1108/mip.2010.02028baa.001
AU  - Wright Gill
PY  - 2010
Y1  - 2010/01/01
TI  - Editorial
T2  - Marketing Intelligence & Planning
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/20
ER  -