Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage
Marketing Intelligence & Planning
ISSN: 0263-4503
Article publication date: 8 April 2022
Issue publication date: 4 July 2022
Abstract
Purpose
The main objectives of this study are (1) to identify the determinants of pre- and post-adoption dynamics of mobile wallets (m-wallets) usage; (2) to propose and test the linkage framework of pre-adoption and post-adoption dynamics to understand consumers' psyche of m-wallets usage and (3) to examine the moderation of select demographic variables in the path of consumers' continued usage of m-wallets.
Design/methodology/approach
The study considered a cross-sectional approach using a questionnaire survey method. The research model encapsulating pre- and post-adoption dynamics of the m-wallet was examined using a sample of 574 users. The analysis also comprised mediation, moderation and multi-group analysis (MGA).
Findings
The results identified key antecedents of confirmation, such as performance expectancy, effort expectancy, facilitating conditions and individual mobility. Findings also confirmed the partial mediation effects of satisfaction between confirmation and continuance intentions. Results also confirmed the moderating effects of age and education on the relationship between confirmation and satisfaction.
Originality/value
The key contribution of the study is in the form of research progression related to m-wallet usage to test the extended expectation-confirmation model (EECM) in the Indian context by linking the pre-adoption paradigm of extended (unified theory of acceptance and use of technology) UTAUT with individual mobility and post-adoption dynamics of the ECM. The considered framework study also draws support for the role of select demographic variables.
Keywords
Acknowledgements
Dr. Deepak Jaiswal is the awardee of ICSSR Post-Doctoral Fellowship. He is presently an ICSSR Post-Doctoral Fellow at Institute of Management Studies, Banaras Hindu University, Varanasi (India).
Conflict of interest: The authors declared no potential conflicts of interest with respect to the research, authorship and/or publication of this article.
Citation
Jaiswal, D., Kaushal, V., Mohan, A. and Thaichon, P. (2022), "Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage", Marketing Intelligence & Planning, Vol. 40 No. 5, pp. 573-588. https://doi.org/10.1108/MIP-12-2021-0466
Publisher
:Emerald Publishing Limited
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