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Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited
Managing Corporate Social Responsibility in Action - Talking, Doing and Measuring
Frank den Hond and Frank de BakkerAshgate PublishingAldershotMay 2007ISBN 978 0 7546 4721 8256 pp.£55.00
Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well-defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles – talking about CSR, doing CSR and measuring CSR – they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.
The contents include:
Introduction to managing corporate social responsibility in action: doing and measuring, Frank den Hond, Frank G.A. de Bakker and Peter Neergaard.
Part 1 Talking:
CSR in Discourse: The making of meaning in the media: the case of corporate social responsibility in the Financial Times, Helena Buhr and Maria Grafström;
The commercialization of CSR: consultants selling responsibility, Karolina Windell; and
Tracing the evolution of corporate discourse on corporate social responsibility, Frank G.A. de Bakker, Claes Ohlsson, Frank den Hond, Stefan Tengblad and Marie-France B. Turcotte.
Part 2 Doing: CSR in Praxis:
The bottom line of CSR: a different view, Esben Rahbek Pedersen and Peter Neergaard;
Lost in translation: the case of Skandia’s “ideas for life”, Pauline Göthberg;
“What about me?” The importance of understanding the perspective of non-managerial employees in research on corporate citizenship, Elliot Wood; and
Exporting knowledge and values: a discussion of managerial challenges when attempting to diffuse CSR across company and national borders, Eirik J. Irgens and Harald Ness.
Part 3 Measuring: CSR in Scales:
The development of a CSR industry: legitimacy and feasibility as the two pillars of the institutionalization process, Aurélian Acquier and Frank Aggeri;
Corporate social responsibility and the emergence of social rating agencies in France, Philippe Zarlowski;
Superimposition or continuity? Corporate social responsibility in non-profit organizations, Paolo Rossi.
Conclusion: Managing corporate social responsibility in action: reconciling rhetorical harmony and practical dissonance, Frank den Hond, Frank G.A. de Bakker, Peter Neergaard and Jean-Pascal Gond.