Comparing the manufacturing strategies of Australian firms with their European counterparts

Citation

(2003), "Comparing the manufacturing strategies of Australian firms with their European counterparts", Measuring Business Excellence, Vol. 7 No. 1. https://doi.org/10.1108/mbe.2003.26707aae.007

Comparing the manufacturing strategies of Australian firms with their European counterparts

Comparing the manufacturing strategies of Australian firms with their European counterparts

Mellor, R. and Gupta, P., International Journal of Operations and Production Management, 2002, Vol. 22 No. 12.

Uses data from the International Manufacturing Strategy Survey 1996-1998 (IMSS) to examine how differences and similarities in the traditions, geography, population density and government policy of Europe and Australia impact the manufacturing strategies adopted by firms in the two regions. Gives a background to the history, economics, culture, politics and manufacturing industries of the two continents before focusing on three issues: the importance of winning orders from major customers; the market aims of the business; and action programs that are used to support manufacturing objectives. Tables the findings of the IMSS as they relate to each of these issues, which show that while firms in Australian are generally adopting similar strategies to their European counterparts, European firms are more advanced than Australian ones in utilizing programs such as computer numerically controlled machines and computer-aided inspection, whereas Australian manufacturers display a stronger service emphasis in their products.