Digital content creation: an emerging role for librarians
ISSN: 0741-9058
Article publication date: 2 April 2021
Issue publication date: 5 August 2021
Abstract
Purpose
The increasing importance of digital content creation in relation to content marketing and promotion of library and information services in the Fourth Industrial Revolution (4IR) has attracted global attention. Thus, the purpose of this study is to theoretically examine librarians’ role in the creation of digital content in the 4IR.
Design/methodology/approach
This study used the review method to theoretically examine the nexus between digital content creation and librarians’ role in the 4IR.
Findings
This study showed that librarians are well positioned to become professional digital content creation, as they already possess the basic skills needed to create effective content for high user engagement.
Originality/value
This study seeks to pioneer a new area of focus by linking librarians’ skills to digital content creation skills and making a case for librarians as the perfect digital content creator.
Keywords
Citation
Okuonghae, O. (2021), "Digital content creation: an emerging role for librarians", Library Hi Tech News, Vol. 38 No. 3, pp. 16-17. https://doi.org/10.1108/LHTN-11-2020-0109
Publisher
:Emerald Publishing Limited
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