Citation
Hutton, D.M. (2012), "Facebook Marketing: Designing Your Next Marketing Campaign", Kybernetes, Vol. 41 No. 9. https://doi.org/10.1108/k.2012.06741iaa.009
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Facebook Marketing: Designing Your Next Marketing Campaign
Article Type: Book reports From: Kybernetes, Volume 41, Issue 9
Justin Levy2nd ed.Que2011£15.99ISBN: 978-0-789-74321-3
This is a second edition which management scientists will want to scrutinise. These days anything to do with social networking will be read by someone, particularly if you can download a version. Even so, it is inexpensive to buy in paper format. The book is written for anybody who wishes to market their business or other endeavours on Facebook. The exposure is of course, enormous, but users do need to know how to get the best value from it. The book offers a reasonable look at Facebook with possibly a third edition in prospect to cover the almost daily changes in the use of Facebook for both social as well as online marketing.
D.M. HuttonBook Reviews and Reports Section Editor