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Eco-innovation in the textile industry: the strategic importance of data privacy and environmental knowledge management

Laura Di Chiacchio (Centre for Business in Society, Coventry University, Coventry, UK)
Eva Martínez-Caro (Facultad de Ciencias de la Empresa, Universidad Politechnica de Cartagena, Cartagena, Spain)
Juan Gabriel Cegarra-Navarro (Facultad de Ciencias de la Empresa, Universidad Politechnica de Cartagena, Cartagena, Spain)
Alexeis Garcia-Perez (Centre for Business in Society, Coventry University, Coventry, UK)

Kybernetes

ISSN: 0368-492X

Article publication date: 19 May 2023

Issue publication date: 30 October 2024

171

Abstract

Purpose

This study aims to investigate the impact of the ethical management of data privacy on the overall reputation of businesses.

Design/methodology/approach

A conceptual model was proposed and tested. Data were collected from 208 small and medium-sized enterprises (SMEs) in the textile industry in Valencia, Spain using a survey instrument. Partial least squares (PLS) allowed for the analysis of the data collected.

Findings

The theoretical model explains 46.1% of the variation in the organisational reputation variable. The findings indicate that ethical data privacy has a beneficial effect on an organisation's reputation and eco-innovation. The findings also demonstrate how eco-innovation drives the development of new knowledge and green skills that, in turn, communicate to stakeholders a company's ethical commitment. These results should encourage SMEs to invest in data privacy in order to meet the needs of the SMEs' increasingly technology- and environment-sensitive stakeholders and to improve their reputation.

Originality/value

This study provides the first empirical evidence that ethical data privacy management has a positive impact on the reputation of firms. Furthermore, the originality of the research derives from the analysis of the results from an environmental perspective. Indeed, this study shows that effective data privacy management can indirectly support organisational reputation through eco-innovation and green skills.

Keywords

Citation

Di Chiacchio, L., Martínez-Caro, E., Cegarra-Navarro, J.G. and Garcia-Perez, A. (2024), "Eco-innovation in the textile industry: the strategic importance of data privacy and environmental knowledge management", Kybernetes, Vol. 53 No. 10, pp. 3444-3461. https://doi.org/10.1108/K-02-2023-0222

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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