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Examining intention to adopt to internet of things in healthcare technology products

Adem Karahoca (Department of Software Engineering, Bahcesehir Universitesi, Istanbul, Turkey)
Dilek Karahoca (Department of Health Management, Bahcesehir Universitesi, Istanbul, Turkey)
Merve Aksöz (Department of Software Engineering, Bahcesehir Universitesi, Istanbul, Turkey)

Kybernetes

ISSN: 0368-492X

Article publication date: 11 December 2017

Issue publication date: 16 March 2018

3359

Abstract

Purpose

The purpose of the study is to investigate critical factors affecting individuals’ intention to adopt internet of things (IoT) products in healthcare.

Design/methodology/approach

An integrated model was developed based on technology acceptance model (TAM), innovation diffusion theory (IDT), technological innovativeness (TI), protection motivation theory and privacy calculus theory. The model was tested with 426 respondents (222 females, 204 males) using partial least square structural equation model with all data grouped by gender.

Findings

Based on the results of the complete model, perceived advantage (PA), image and perceived ease of use (PEOU) constructs have a significant effect on intention to adopt IoT healthcare technology products. The results show that for females, compatibility and trialability have more impact on PEOU whereas for males PA has more impact on PEOU. Image, perceived privacy risk, perceived vulnerability have more impact on males when compared to females.

Research limitations/implications

Research conducted only among Turkish people.

Originality/value

This study investigated adoption of future technology, “internet of things”, products in healthcare from a behavioral perspective by integrating various theories. The reason is that before launching any technology into the market, its facilitative factors should be researched for the people who are going to use this in their daily routine.

Keywords

Citation

Karahoca, A., Karahoca, D. and Aksöz, M. (2018), "Examining intention to adopt to internet of things in healthcare technology products", Kybernetes, Vol. 47 No. 4, pp. 742-770. https://doi.org/10.1108/K-02-2017-0045

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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