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How peer feedback affects knowledge contribution in online innovation communities: a social identity perspective

Liya Wang (School of Economics and Management, Beijing Jiaotong University, Beijing, China)
Rong Cong (School of Economics and Management, Beijing Jiaotong University, Beijing, China)
Shuxiang Wang (School of Economics and Management, Beijing Jiaotong University, Beijing, China)
Sitan Li (Moody College of Communication, The University of Texas at Austin, Austin, Texas, USA)
Ya Wang (School of Economics and Management, Beijing Jiaotong University, Beijing, China)

Kybernetes

ISSN: 0368-492X

Article publication date: 8 May 2023

Issue publication date: 30 October 2024

339

Abstract

Purpose

The research aims to explore the influence mechanism of peer feedback and users' knowledge contribution behavior. This study draws on the social identity theory and considers social identity as a mediating factor into the research framework.

Design/methodology/approach

This paper collected users' activity data of 142,191 ideas submitted by 76,647 users from the MIUI community between October 2010 and May 2018 via Python software, and data were processed using Stata 16.0.

Findings

The results indicate that knowledge feedback and social feedback positively influence users' knowledge contribution (quantity and quality), respectively. User's cognitive identity positively mediates the relationship between peer feedback and knowledge contribution behavior, affective identity positively mediates the relationship between peer feedback and knowledge contribution behavior, while evaluative identity positively mediates the relationship between peer feedback and knowledge contribution quality, but there is no mediating effect between peer feedback and knowledge contribution quantity.

Originality/value

This study advances knowledge management by highlighting peer feedback on online innovation communities. By demonstrating the significant mediating effect of social identity, this study empirically clarifies the relationships of peer feedback (knowledge feedback and social feedback) to specific dimensions of knowledge contribution, thereby providing managerial guidance to the online innovation community on incentivizing and managing user interaction to foster the innovation development of firms.

Keywords

Acknowledgements

This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.

Citation

Wang, L., Cong, R., Wang, S., Li, S. and Wang, Y. (2024), "How peer feedback affects knowledge contribution in online innovation communities: a social identity perspective", Kybernetes, Vol. 53 No. 10, pp. 3211-3231. https://doi.org/10.1108/K-01-2023-0100

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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