TY - JOUR AB - VL - 1 IS - 3 SN - 2042-6763 DO - 10.1108/jsocm.2011.51101caa.001 UR - https://doi.org/10.1108/jsocm.2011.51101caa.001 PY - 2011 Y1 - 2011/01/01 TI - Editorial T2 - Journal of Social Marketing PB - Emerald Group Publishing Limited Y2 - 2024/04/23 ER -