The role of subjective norms in developing entrepreneurial intentions in university students
Journal of Strategy and Management
ISSN: 1755-425X
Article publication date: 16 May 2023
Issue publication date: 7 November 2023
Abstract
Purpose
Enabling and encouraging entrepreneurial activity has long been of interest to scholars and practitioners. Previous research is partly based on the theory of planned behavior. This research has consistently shown that personal attitudes and perceived behavioral control are correlated with entrepreneurial intentions. However, previous findings have found the relationship between subjective norms and entrepreneurial intentions to be inconsistent. This paper proposes a resolution to these discrepancies and tests these hypotheses in a university setting.
Design/methodology/approach
Using nearly 1,000 student survey responses, this paper uses an inter subject linear regression model to test elements of the theory of planned behavior that have been inconsistent in the literature.
Findings
This paper finds that personal attitudes and perceived behavioral control mediate or partially mediate the relationships between subjective norms and entrepreneurial intentions. Extension for theory development and practice are discussed.
Research limitations/implications
While very insightful, this paper is limited by the use of a within-subjects survey research design and the inherent limitations with such research. Additionally, using college students as respondents limits the ability to generalize the results to any population outside similar college-age populations.
Originality/value
This paper provides a unique test of a set of controversial findings in research on the theory of planned behavior. Identifying unique mediators between social norms and entrepreneurial intentions expands this theory and provides fertile opportunities for future research.
Keywords
Acknowledgements
Earlier versions of this research were presented at the 2017 and 2018 Western Academy of Management meetings. The current version benefited from helpful comments from participants at those meetings.
Citation
Anderson, J.R. (2023), "The role of subjective norms in developing entrepreneurial intentions in university students", Journal of Strategy and Management, Vol. 16 No. 4, pp. 643-653. https://doi.org/10.1108/JSMA-10-2022-0190
Publisher
:Emerald Publishing Limited
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