CitationDownload as .RIS
Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Special issue on service innovation and value creation in the franchising profit chain
Article Type: Call for papers From: Journal of Services Marketing, Volume 26, Issue 1
Debra Grace, Griffith University, AustraliaScott Weaven, Griffith University, Australia
Franchise arrangements represent one of the fastest-growing retailing models in the world, contributing in excess of $2.1 trillion to the US economy and representing around 10 percent of the US private sector. The similarly mature UK market is worth around £11.4 billion, with a total of 838 systems, providing employment for 467,000 people. Furthermore, in Australia, the economic contribution of the sector is approximately A$128 billion, representing an estimated 58.2 percent of total GDP. The franchising business format exemplifies a unique service environment, the success of which is determined by the effective integration of B2B (franchisor to franchisee) and B2C (franchisee to customer) service components. In order to sustain value creation for multiple stakeholders operating within franchising chains, continual service innovation is essential. Those franchise systems that seize the opportunities afforded to them through innovation will inevitably support value creation within their chains, and solidify their position within a turbulent global environment.
Existing theories for franchising growth and management such as resource dependency theory, agency theory, power-dependence theory, transaction cost economics (TCE) etc. are used to understand and exemplify the very unique nature of the franchising service environment. Although avenues for service innovation in franchising (for example, within service processes, interpersonal interactions, service branding and service system blueprinting, etc.) are plentiful, research must be considered within the appropriate theoretical frameworks that underpin the franchising business model. This is of particular importance if research is to provide a sound theoretical and practical understanding of issues facing academics,practitioners and regulatory bodies associated with franchising. On this basis, we invite you to contribute to this special issue by submitting papers associated with, but not limited to, original research, comprehensive reviews, theory development, future trends and case studies pertaining to the franchising service sector. Papers need to focus on service innovation and/or value creation within franchising. However, we are not seeking papers that simply use franchising as a methodological context. We seek papers that adopt an inter-disciplinary approach, integrating known (or the proposal of new) franchising growth and management theory with services theory. Thus, the goal of this special issue is to provide a body of literature that considers the nuances of the franchising service environment and how this impacts on, or integrates with, services theory and practice. Papers may address areas such as (but not limited to) the following.
Franchising system design
Franchise service quality
Franchising service blueprinting
Franchisor/franchisee relationships and service interaction
Franchisee/employee relationships and service interaction
Franchisee/customer relationships and service interaction
Creating brand value in franchising
The role of communications in value creation
Conflict resolution in franchising arrangements
Franchise system monitoring
Comparative studies between franchises and independent service businesses
Cross-cultural service developments and implications
Service provision of third-parties (i.e. government agencies etc.) in franchising.
The deadline for submission of papers for this special issue is 1 June 2012.
Submissions to the Journal of Services Marketing are made through the ScholarOne online submission system. Full details of how to submit are available inthe journal author guidelines. See: www.emeraldinsight.com/jsm.htm
Debra GraceGriffith University, AustraliaE-mail: D.Grace@Griffith.edu.au
Scott WeavenGriffith University, AustraliaE-mail: S.Weaven@Griffith.edu.au