TY - JOUR AB - VL - 15 IS - 2 SN - 0887-6045 DO - 10.1108/jsm.2001.15.2.160.1 UR - https://doi.org/10.1108/jsm.2001.15.2.160.1 AU - Brodie Roderick J. PY - 2001 Y1 - 2001/01/01 TI - Brand Asset Management: Driving Profitable Growth Through Your Brands T2 - Journal of Services Marketing PB - Emerald Group Publishing Limited SP - 160 EP - 161 Y2 - 2024/03/28 ER -