TY - JOUR AB - VL - 12 IS - 2 SN - 1471-5201 DO - 10.1108/jrme.2010.48412baa.003 UR - https://doi.org/10.1108/jrme.2010.48412baa.003 PY - 2010 Y1 - 2010/01/01 TI - Journal of Research in Marketing and Entrepreneurship T2 - Journal of Research in Marketing and Entrepreneurship PB - Emerald Group Publishing Limited Y2 - 2024/04/25 ER -