Journal of Research in Marketing and Entrepreneurship

ISSN: 1471-5201

Article publication date: 31 December 2008



Pascal, V.J. (2008), "Editorial", Journal of Research in Marketing and Entrepreneurship, Vol. 10 No. 1. https://doi.org/10.1108/jrme.2008.48410aaa.001



Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited


Article Type: Editorial From: Journal of Research in Marketing and Entrepreneurship, Volume 10, Issue 1

The Journal of Research in Marketing and Entrepreneurship, founded in 1999 as collaboration between the UIC Research Symposium (USA) and Academy of Marketing (UK), has continued to develop and mature in concert with the burgeoning research interest in marketing and entrepreneurship over this period. Established as an outlet for research concerning the marketing entrepreneurship interface, the journal continues to confirm itself as a valuable outlet for compelling research in this area. To date, we believe that some very valuable knowledge has been disseminated by the journal and that the journal will continue in this pursuit with determined persistence. Recognizing that importance is to some extent in the eye of the beholder, we believe that the journal will continue to serve an important role with respect to marketing/entrepreneurship research and will continue to extend its influence in the years to come.

Truly international, the journal seeks rigorous research, both qualitative and quantitative, that contributes to the development of entrepreneurship theory and our understanding of the marketing entrepreneurship interface. To this end, special attention needs to be paid to methodologies employed and the implications of the research. Consideration should be given to the difference between statistical significance and practical significance as we should always ask ourselves “What do the results really mean” and “What have we learned?” Although high quality statistical analyses are always welcomed, qualitative investigations providing compelling insight are also encouraged. In this spirit, I hope that the readers of this journal will continue to look to the journal as an outlet for quality research and will continue to find its articles stimulating.

Most recently the journal undertook an exciting and professionally opportunistic endeavor. Having been recently acquired by the Emerald Group Publishing Limited, the journal has begun expanding into new markets with a vastly expanded resource base from which to increase the journal’s impact with respect to our understanding of marketing at the entrepreneurship interface. This begins a new chapter in the life of the JRME and one that will provide expanded opportunities to researchers for good scholarship contributing to this important topic. As outgoing editor, I am particularly proud of the recognition afforded JRME by the Emerald Group Publishing by this acquisition for it attests to the importance that the journal has had and will surely continue to play in motivating future discussion concerning our understanding of marketing and entrepreneurship. To those of you who have played a role in this outcome through your important scholarly contributions to the journal – well done! To those new to the journal, send us your best work for we look forward to your contributions advancing the discourse and our understanding of this very important topic.

Vincent J. PascalOutgoing Executive Editor

Related articles