Emerald Group Publishing Limited
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Article Type: Editorial From: Journal of Product & Brand Management, Volume 20, Issue 6
Over the years, I have found that academic sponsored conferences can address key issues facing the global marketplace by allowing contributors to address areas of interest that may not have been previously identified. The concept of key changes and challenges facing brands in an uncertain environment was the area of concern that were addressed at the 6th International Conference of the Special Interest Group on Brand, Identity, and Corporate Reputation of the Academy of Marketing that was held in ESADE in April 2010. I am pleased to present some of the research that was presented at this conference in this special issue of the Journal of Product & Brand Management.
Richard C. Leventhal