TY  - JOUR
AB  - 
VL  - 20
IS  - 5
SN  - 1061-0421
DO  - 10.1108/jpbm.2011.09620eaa.001
UR  - https://doi.org/10.1108/jpbm.2011.09620eaa.001
AU  - Leventhal Richard C.
PY  - 2011
Y1  - 2011/01/01
TI  - Editorial
T2  - Journal of Product & Brand Management
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/24
ER  -